Abel

Abel is the ultimate intersection of art, ethics and natural science. Following a failed search for a natural perfume that was chic, modern and long-lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume.

Using 100% natural ingredients - rather than clouding your personality with a consistent intensity, the beauty of all-natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. One that will continually evolve throughout the day.

Their fragrances are made entirely of essential oils, extracts and plant-derived scent molecules in a base of organically certified, food-grade grain alcohol. That’s it. Abel believes in full transparency and as such, you can read their full ingredients and origins list for each fragrance.

“We choose natural ingredients for their olfactory beauty and their therapeutic, mood enhancing qualities. Alongside these positive reasons for choosing natural plant derived ingredients are tangible reasons we don’t use synthetic fragrance molecules derived from fossil fuels – a nonrenewable resource that pollutes water and air, as well as having links to several health concerns”. 

“Elegant perfume for men and women, at Abel we believe in the power and beauty of scent. Its ability to enrich daily life in a way nothing else can. We believe that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you.”

All of their products are vegan, cruelty-free, ethically sourced, 100% micro plastic-free and use low carbon shipping - do we need to say more?