DAME are making periods positive, a sustainable personal care brand on a mission to turn the bathroom green. Who believe urgent action is required to reverse the fortunes of our planet.

Rethinking the products we use every day to reduce waste, plastic and chemicals that damage our environment. Offering high-performance alternatives, made in a low-impact way, so you can enjoy the products you already use, with the environmental standards you live by.

“For too long periods have been hidden away, avoided in conversation or whispered about in coded language. This just perpetuates the outdated narrative that periods are in some way shameful or dirty. Periods are a normal, natural bodily function for girls, women and people who menstruate. They’re not dirty or unhygienic. There’s no need for stigma. It’s just blood. Normal, natural blood. Nothing radical about it.” - DAME co-founder Celia Pool.

“We believe in improving the world for womxn. This means every person around the world should have access to period products free from toxins, discomfort and negative language. We also believe those products shouldn’t damage or exploit our natural world. This belief impacts everything we do”.

As part of its mission to make periods sustainable, acceptable and accessible to all – and following its launch of the world first Reusable Tampon Applicator – DAME has ‘redesigned the period pad for the 21st Century’ with the introduction of its new reusable products.

Designed to be softer, thinner, drier and more comfortable, the DAME Reusable Period Pads are also greener – reusing them saves up to 2,000 plastic disposables, over 40-times the carbon emissions and up to 60% cost, states DAME.

DAME has saved 130 million pieces of single-use plastic from going to waste and certified as a B Corp, demonstrating that business can be used as a force for good.

We can assure you DAME’s products are a game-changer, somehow they have managed to make periods chic, don’t believe us? Go and try it yourself and thank us later!